In today?s competitive world, how do you differentiate yourself to a future client, and how do you get them to remember you over the rest of the competition?
Well, one of the ways is via your business card. When I meet a future client, wherever it may be (in his or her office, at a networking meeting, or even socially), one of the first things that I do is to hand over my business card, and this is probably what most people do. But what happens to that card afterwards? If I am really lucky, I get some business, but most likely it ends up on a pile of cards, to be referred to at a later stage, and if I am unlucky, it gets tossed in the trash!
One way to make a memorable impression is to have an unusual business card, and that is exactly what my friend Ana has done. She makes items from felt (bags, pencil cases etc), and here is a picture of her card. She makes them from off-cuts, so it cost almost nothing to make, and she swears that they are quick to make as well. What I like about her card is that it is
- Unusual enough to be remembered
- Representative of her business
- Innovative
Cool, don’t you think? What does your card look like?
By the way, here is a list of interesting cards.
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