Why do so many companies make it so difficult to give them money? Here are just 5 ways to make me take my money elsewhere?

  • Don’t have a website
  • Have a website, but don’t provide contact details
  • Have a website with contact details, but don’t respond to my queries
  • Don’t return my phone calls
  • Break your promises, or make unreasonable promises

I bet you are thinking that your business would never do any of these. These are not difficult things to get write; they really are the basics. If you can’t get these right, how are you going to get a complex task like implementing a 5 year growth strategy right?
But in this week alone, every one of these has happened to me several times, when trying to work with both small and large organisations.

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Last week, I ordered a couple of cases of wine from Getwine.co.za. When the wine arrived, Getwine alse gave me a free 100g slab of Lindt chocolate. They didn’t tell me about it when I ordered, they didn’t tell me in the delivery note, the driver didn’t mention it.

It was just tucked quietly away inside one of the boxes. That is also not the first time they have done this.

  • How do you give unexpected gifts to your customers?
  • How do you keep your customers loyal?
  • What do you do to get your customers to tell everybody about your great service?
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Here is a brief extract from an interesting list of 10 things to never say to your customer. It is from”the amazing service guy”. How many of these have been said to you?

“We’d like to help, but it’s our company policy…”
“You’ll have to talk to the corporate office about that.”
“No one else has complained about…”

How many of them have you said yourself?

The full list is here.

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