Craigstrachan.com – Keep talking!

I am often asked for my views on keeping the stories in a speech completely accurate as to what happened, as opposed to embellishing the story to make a great speech. My response is that while you need to be true to your stories, you must also be true to your message. Make sure that your audience remembers your message.

But it can be a fine line between embellishing a story to make it a great story, and telling an outright lie.

Darren la Croux has written a great blog post on this subject, explaining that your stories should at least be “Based on a True Story”. He says,

Have you ever noticed that Hollywood blockbusters always start off, “based on a true story?” They never start, “this is exactly how it happened.” If they told it exactly how it happened, we’d be bored!

Are you perfectly accurate when you tell your stories? The truth is important, yes. I’m not saying to lie or make things up. I just want your stories to be so memorable that people walk away clearly understanding your message.

If you are unsure how to approach this issue in your speeches, read his post; he gives a very clear an concise answer.

Last night I watched a speaker say something like this: “Do you remember the scene where they tore the page from the textbook in Dead Poet’s Society? ”. He then proceeded to relate the scene in the movie to his speech.

While using a quote, idea or story from a movie to help make a point is a useful and powerful technique, you need to be a little careful not to make one of these two assumption:

• We had all seen the movie
• We all remembered the scene/quote.

Those of us who had seen the movie will try to remember exactly what happened, and the rest of us have no idea what the speaker is talking about. This confused the audience and they loose the connection with the speaker.

Here are three suggestions.

1. Pick an example that most of your audience can relate to.
2. Give a brief summary of the scene; just enough to help the audience understand why it emphasises your point
3. Provide context for people that may not be familiar with the example, so that they can relate to the story.

This doesn’t just apply to scene’s from a movie, it could be a quote from a famous speech, or even an important event. For example if I was giving a speech on national unity, I could say something like this

“Do you remember when Nelson Mandela walked onto the rugby field in 1995 after South Africa won the world cup final?”

The South African’s in the audience will remember the moment, but not many others will. Here is an alternative:

“It was 1995, and South Africa having just come out of years of racial segregation, was hosting the Rugby World Cup competition. Due to anti-apartheid sporting boycotts, this was the first year that South Africa was allowed to enter, and they beat New Zealand in the finals to take the trophy. Nelson Mandela walked onto the field wearing a springbok rugby jersey, and presented the trophy to the captain Francois Pineaar, and a nation cheered.”

Which example do you prefer?

Mandela, Rugby World Cup Final, 1995

Even if I gave that story to an audience that does not follow rugby, they can probably relate it to a similar story that is relevant to sporting matches that they follow.

Keep your examples powerful, relevant and simple to capture your audiences, build powerful connections and leave memorable messages.

Do you give your own memorable messages, or do you sound just like everybody else? Here is an interesting lesson from Darren LaCroix, the 2001 world champ of speaking. He tells an interesting story:

Never use someone else’s story. This is a small industry… it won’t take long for the ‘owner’ to find out. After doing my “Ouch!” speech at NSA a few years ago, it was copied by somebody overseas just a couple of months later. One of my mentors happened to be in the audience, and called the speaker on it. At first, he denied it. But later, he admitted it. As speakers, we can be inspired by others — but it’s important that we be original in our own messages, techniques, and stories.

As Darren would say “Ouch!”

You can read the entire article on Darren’s website.

I recently reviewed the book “The Halo and the Noose“, by Dorian Haarhoff and Graham Williams. Here is an interview with Dorian in which we discuss the book, storytelling and stories in business.

Download the podcast.

If the book sounds interesting, you can order it here.

I recently attended the book launch of The Halo and the Noose – the power of story telling and story listening in business life, written by Dorian Haarhoff and Graham Williams.

The book uses stories to illustrate the stories being told in the corporate and business world – meta stories, so to speak. While I have not read the book yet, a quick look through the table contents promises a good read, including:

• listening
• service
• silent stories
• belief
• money
• teams and diversity
• strategy
• conversations
• coaching
• mindfulness

The book is high up on my reading list.  I will give you a review once I have read it.

Update: Dorian and Graham will be running “storytelling in business” workshop in Cape Town on 5 May. The cost of the full day workshop is R2500. For details and bookings, please contact Johleen van Dyk on 021 913 3507 or email johleen@symphonia.net.