Communicating your presentation idea alone won’t be enough to convince your audience. You should also have the charismatic appeal to enhance your credibility and complement your central message.
A likeable image is what leaves them swayed, in awe, and wanting more. It attracts people’s interest and engages them to listen, thus, helping business relationships to nourish.
If you want to project credibility and win everyone’s trust, then work on boosting your likeability factor. Here are four ways to send your charisma up through the roof.
1. Develop a Speaking Voice
There’s a link between voice and speaker credibility. In fact, a voice quality study conducted by Christer Gobl and Ailbhe Chasaide of Trinity College, explains that it plays a big role in signifying a person’s attitude, mood, and emotion.
This suggests that a speaker’s voice has the power to influence the audience’s perception towards him. Training your voice to sound more charismatic is a sure way to appear and sound compelling.
Know when to vary your speaking style. If the discussion touches a serious topic, it’s ideal to project a professional tone. You don’t want to mislead people with irrelevant ideas just to kill the boredom. It’s disgraceful to joke around the presentation room, especially when you’re supposed to discuss an important matter.
However, there are cases where you need to break the solemnity and poke some fun: Play with your vocal pitch, volume, and speech rate to keep connected with the audience. Use happy tones for lighthearted pitches, and enthusiastic tones for convincing investors.
When someone shares a brilliant idea that you found significant to your message, acknowledge it with a raising yet a calm tone.
The power of voice is immense in speech communication. Develop an effective speaking voice to charm people into persuasion.
2. Use Effective Body Language
Speakers who are naturally friendly have the advantage in charming people effortlessly. Most of them make themselves look approachable not only by the way they speak, but also by the way they move people through body language.
Use hand and body gestures to communicate with the audience. Never cross your arms or legs to avoid appearing cheeky and unwelcoming. Doing this helps you be in command, making it easier for you to connect yourself and your message with others.
Also, smile at people to make them feel the warmth of your sincerity. Let the good vibe emanate from you to persuade them in buying your ideas.
Avoid making negative facial expressions like smiling with your eyebrows. Expressions like this only kills the congenial feel of your business. Always maintain a professional reaction to influence people more effectively.
3. Dress Aptly and Professionally
People can form their first impression towards a person by just looking on how he looks. This is why dressing the part is important when delivering business presentations. After all, physical appearance is one of the subtle things that makes a person alluring and fascinating to the eyes.
Wearing appropriate and professional attire increases your personal presence and charisma. So make sure to check your appearance from head to toe because your presentation wardrobe can draw audience attention.
Always opt for a dress code that’s appropriate in the situation and in the industry. Stay away from stylish hairstyles, baggy clothes, and off-putting accessories, especially if the presentation requires formality. Also, avoid bright colours or busy prints to keep your audience from getting distracted.
Your business attire delivers an unspoken language, which is crucial in your pitch’s success. Pull-off a look that accentuates your style while recognizing its possibilities and limitations.
4. Tap into People’s Emotions
Emotions and memory both share an important role to each other. Look at it this way: a story without emotions won’t hold long in people’s memory.
With this in mind, tapping into people’s emotions during your business speech must be a key priority. It’s impossible to please everyone and make them buy your side if emotions aren’t brought into a narrative.
Share relevant stories that will touch their hearts. It can be a personal experience—good or bad—that has helped you hone your skills and manage your weaknesses. Then, relate it to some points of your presentation.
Let the audience speak their minds and have an opinion about the subject. Make them feel your sense of emotion, enthusiasm, and conviction to keep your audience enthralled with you and what you can offer to them.
Get it Done: Be Likeable, Be Credible
If you want to win over a business audience, you need to charm them with manner and style. Charisma is what engages people to listen and react. Here’s a recap on how to increase your charm rating:
Improve your voice. Develop a speaking voice that’s appropriate to the situation. Play with your vocal pitch, tone, and volume depending on the situations.
Use body language effectively. Support your speech with hand and body movements. This helps you boost an approachable image, which is necessary to build connections with the audience.
Dress professionally. Plan your presentation wardrobe to be professional as much as possible. Avoid appearing overdressed or underdressed to make great first impressions.
Tap into emotions. Touch people’s hearts with personal stories that they can relate with. This makes your speech memorable, which helps you establish long-lasting business relationships with them.
Cuddy et al. “Connect, Then Lead.” Harvard Business Review. n.d. Accessed April 12, 2016. https://hbr.org/2013/07/connect-then-lead
Finkelstein, Ellen. “How to Develop Charisma.” Presentation-Pointers. n.d. Accessed April 12, 2016. http://www.presentation-pointers.com/showarticle/articleid/375
Haden, Jeff. “10 Habits of Remarkably Charismatic People.” Time. July 13, 2012. Accessed April 12, 2016. http://business.time.com/2012/07/13/10-habits-of-remarkably-charismatic-people
Millbower, Lenn. “Ten Tips to Dress for Presentation Success.” Examiner. April 3, 2012. Accessed April 12, 2016. http://www.examiner.com/article/ten-tips-to-dress-for-presentation-success
The Role of Voice Quality in Communicating Emotion, Mood and Attitude. Elsevier Science B.V, 2002. Accessed April 12, 2016.
Rick Enrico is the CEO and Founder of SlideGenius, Inc., a global presentation design agency. He regularly publishes expert presentation tips on the SlideGenius blog. He currently oversees an experienced team of designers, software developers, and marketing professionals that specialize in creating custom corporate presentations and cloud publishing applications. Connect with him on LinkedIn and Twitter.