Terry Pratchett, author of the Discworld series, wrote in his novel Jingo
Give a man a fire and he is warm for a day. Set a man on fire and he is warm for life.
One of the problems with motivational speaking is that they are akin to giving a man fire ? the effect of the speech only lasts as long as the fire. But what happens when your speech sets a man on fire? Then the change becomes lasting. Being given fire is good ? it makes you feel nice. Being set on fire can be painful, but the changes are long-lasting.
Mark Brown, the 1996 WCPS, says that in his speeches he tries to touch the head to make you think, to touch the heart to make you feel, and the hands to make you act. I think that Mark sets people on fire.
Here are some of the differences that the audience will feel:
Feel good (but no action)
Motivated (but to do what?)
I (the speaker) achieved in life, so can you (yes, but how?)
Set on Fire
Action plan (today, tomorrow and next week!)
Open up possibility ? new ways of thinking
Feel uncomfortable, challenged
When you speak, do you give your audiences fire, or do you set them on fire?