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- Advertise on company and community notice boards
- Free announcements in local/community newspapers
- Barter your services in exchange for free advertising
- Word of mouth – tell all your friends
- Business cards – never leave home without them
- Be outrageous – do something so out of the ordinary that you get free publicity
- Offer to write articles for local newspapers or magazines. Note that these are articles and not advertorials
- Make contacts with complementary businesses to provide a stronger offering that helps you both
- Be contactable make it easy for your customers to find you. Have a website, and respond to emails and phone calls
- Follow through on your leads and customer queries
