13 P’s of creating a speech – lessons from Ken Annandale

Ken Annandale gives us a very effective speech outline – the 13 P’s of creating a speech. I think that it is pretty self-explanatory – enjoy!

  1. Preparation
    1. Point description (ask yourself)
    2. Purpose Objective (Why am I doing this presentation?)
    3. People -Audience (Who is going to listen to me?)
  2. Introduction
    1. Promise Attention grabber (How do I get their attention?)
    2. Present Position (Historical situation What was the situation like before?)
    3. Perfect Position (Ideal situation What could it be like in future?)
    4. Proposal Recommendation (What is being offered as a solution?)
  3. Body
    1. Pertinent Points (features / facts – How does / will the solution work?)
    2. Persuasive Points (benefits / emotive – What?s in it for them / us / you / me?)
    3. Points to Ponder (Aspects that may concern them)
    4. Problems (Allow them to ask questions)
  4. Close
    1. Precis (wrap up – repeat everything you said in brief)
    2. Plan for Action (Ask them to react to your suggestion)

For more information on Ken, his website is http://www.show.co.za

4 tips on PowerPoint

Use PowerPoint to enhance your presentations, not as a substitute for poor presentations.

  • Create your content first, and then create the visuals. Creating slides is far more fun that creating good content; don’t fall into the trap of creating great slides that support a weak message.
  • Budget your time. Allocate a set amount of time to create the slides, and budget that across all the slides you need. Otherwise your first 2 or 3 slides could be fantastic with no time to do a good job on the rest of the slides.
  • You don’t always need slides. Only use slides if they significantly enhance your presentation.
  • Focus on the message, not on the medium. Good slides will not hide a poorly crafted message.

Tips from “The Positive Guy”


I hard Andre du Toit speak “The Positive Guy” this evening, and he left us with a few valuable tips about public speaking. Here they are. I hope they are useful!

Some tips

  • It’s all about personal brand – you and not your company are the brand
  • Small audience – content; large audience – a show
  • You have to want to be a better teacher
  • PowerPoint is used for training – not for speaking

Companies hire you to:

  • Make more money
  • Save money
  • To make a huge difference to their staff

And finally…it is all about referrals.

Five Tips to Deliver Exciting Speeches

I received this article in Patricia Fripp’s email newsletter, and I have reposted it with her permission.

Five Tips to Deliver Exciting Speeches

1. Open Hot, Close Hotter.

To grab audience attention and be remembered, start the presentation with a bang, not a limp “Thanks, it’s nice to be here.” The first (and last) 30 seconds have the most impact on the audience. Save any greetings and gratitude until they’ve already grabbed the audience with a powerful opening. And don’t end with a whimper. Remember your last words linger. Unfortunately, many speakers close with, “Are there any questions?” Wrong! Instead, say, “Before my closing remarks, what are your specific questions?” Answer them. Then close on a high note.

2. Get the Inside Scoop.

Attendees at one of my seminars, “How to Be a Coach to Your Client,” wanted to know how they can personalize and add excitement and color to the speeches they craft for others. How, they ask, can they get those invaluable inside stories? I suggested they do what I do—interview the client’s colleagues and family members. These people are familiar with the “stories” the speaker often tells, stories that have already been honed to what I call the “Hollywood model” (characters, dialogue, dramatic lesson learned). What insights and amusing stories do you share with family and friends? Your audiences will enjoy them.

3. Try Inside-Out Speaking.

Don’t write speeches to read. I ask my coaching clients questions. My goal is to pull out of them their ideas, stories, life experiences, philosophies, and examples through questions. Then my job is to help them organize, wordsmith, and deliver these comments with more drama. Although the client and I often end up with a script that can then be edited and tightened, the words grow out of our conversations. I call this “inside-out” speaking. My work represents a cleaned-up conversation; one the speaker is going to have with the audience. Of course, a script is not a conversation, but if it sounds conversational, it is far more appealing and much easier to deliver directly to the audience without reading it word for word. Emotional contact is impossible without eye contact.

4. Provide Five Magic Moments.

How are great speeches like classic Hollywood movies? Movie promoters say that a successful film has to have five magic moments for each viewer, though not necessarily the same five. When it does, people will talk about it and add enough energy to a paid advertising campaign to make it a hit.

Be sure each presentation has five great moments—dramatic, humorous, profound, or poignant—that the audience can relive in their minds later and repeat to their friends.

5. Avoid Borrowed Stories.

I urge you to create vivid, personal stories for your presentations. Imagine how I once felt, sitting in an audience of 18,000 people, listening to Barbara Bush describe a great story she had read in Chicken Soup for the Soul—my own story which made the point, “What you do speaks louder than what you say.” (Yes, I know Ralph Waldo Emerson said it first.) Did Barbara Bush mention it was my story? No.

But even if she had mentioned my name, I think she missed a huge opportunity with her speech. Back then; I imagined her sitting in bed going through stacks of books with a highlighter pen. Since then, I’ve realized that a speechwriter did the research and wrote her words. My point? I’m not upset she didn’t credit me. Just disappointed that someone with Barbara Bush’s incredible life experiences did not share them. I am sure she has more interesting topics and perceptions than reporting on a conversation I had with Bobby Lewis. That’s how audiences will feel if you repeat old stories.

Patricia Fripp, CSP, CPAE

A Speaker for All Reasons™
527 Hugo Street
San Francisco, CA 94122 USA

Telephone: (415) 753-6556 (USA)
Fax: (415) 753-0914
Email: pfripp(at)ix.netcom.com

Finding How-to’s for PowerPoint

When I present my PowerPoint training, I am often asked where people can find additional tips and help for creating their PowerPoint presentations. Here is a website to add to your resource list.

Dave Paradi has created a great list of PowerPoint resources, including videos, FAQ’s, technical help experts and support.


The 10 Truths of Public Speaking

In a recent post, I spoke about the 10 myths of public speaking. Here is the corollary – the 10 truths of public speaking.

1) You can never be over-prepared. The better prepared, and the more you practise, the better you presentation will be.

2) The slides are not the presentation. If you create your presentation and then your slides (if necessary), your slides will support your presentation, rather than be a substitute for it.

3) It is about what the audience can receive. If you focus on meeting the needs of your audience, rather than on impressing them with how much you know, you will have retain their interest.

4) Timing is important. Good timing keeps the meeting on time, it allows for you to say everything that you wanted to say, and it keeps the audience happy. Remember that most audiences start tuning out for the last few minutes of a presentation, no matter how long or short it is.

5) Preparing an effective speech takes time. The more that you prepare, the better your presentation.

6) Only use notes to jog your memory. Use notes (preferably q-cards) if necessary, but only to remind you of your key points. This allows for you to keep your focus on the audience, and not on your presentation.

7) You might need a microphone. A microphone ensures that you will be heard by everybody, and it allows for you to play with your vocal variety. Unless it is a very small room or group, you will probably need a micrphone.

8) Structure is important. A well structured speech keeps the audiences interest. It prevents them from getting lost and confused.

9) You would rather give a speech than die. Gun or microphone – which is it?

10) Try not to alienate anybody in your audience. I say try, because it is almost impossible not to offend somebody at some stage, but don’t deliberately do so.

… and a bonus

11) You can become a good speaker. Follow the tips above, join Toastmasters and you WILL become a good speaker!

3 Tips for Effective Negotiation

This is from a workshop presented by Derek Pead

What is the issue at stake – find out what the issue is (not what the issue appears to be – but the actual underlying issue)

What is your interest – understand why the issue is relevant to you and to the other party

What is your position – know where you stand regarding the issue, and where the other party stands

Knowing these three things will get you a long way towards effective negotiation.

8 tips from Mark Brown

MarkbrownHere are eight thoughts that Mark left us with when he was at our Toastmasters Conference last May.

  • What do you want the audience to think differently about when they leave the room?
  • It is not about being sensational, it is about being sincere.
  • It is not what you can offer, it is what does the audience want.
  • Stories do not need to be mind-blowing, they just need a point.
  • Everybody has stories.
  • Be aware of others – listen to them, learn their names.
  • Be humble – you are speaking for others.
  • Be descriptive.

Follow these ideas, and you will present a great speech!

ps: If you ever have the opportunity to hear Mark Brown speak, please do – he has a great message (and a pretty amazing voice as well!)

3 things they don?t tell you about goal setting

Here are three things that will make a huge difference between achieving a goal or not quite making it. There is a fine line between success and failure, and these will help you to cross that line. 

  1. You need to really want to achieve the goal. How easy is it going to be to achieve the goal if you are only 50% committed to achieving it? That gives you only 50% chance of success. If you want to achieve a goal, be fully committed.
  2. There is no room for doubt. If you allow room for doubt, it will creep in and hold you back. Make a decision that you WILL reach the goal.
  3. Sometimes achieving a goal actually requires work! When Darren le Croix won the world champion of public speaking, a colleague told him how lucky he was to have won. The colleague had no idea how much work and energy Darren had put into that goal.

What else don?t they tell you?